Universiti Sains Malaysia (USM) is committed to fostering an entrepreneurial culture by transforming innovative ideas, new technologies, and R&D advancements into practical applications that benefit society. In alignment with one of the United Nations Sustainable Development Goals (SDG 9) – to build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation – USM has launched Pitch@USM. This project empowers eligible USM staff and students to develop and implement their creative, impactful business ideas.